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Course title -
Course code KMG/YMAEP
Organizational form of instruction Lecture + Lesson
Level of course Master
Year of study not specified
Semester Winter
Number of ECTS credits 4
Language of instruction Czech
Status of course Compulsory
Form of instruction unspecified
Work placements unspecified
Recommended optional programme components None
  • Celer Čeněk, doc. Ing. CSc.
  • Zábranská Alena, Ing. Ph.D.
  • Kovářová Kateřina, doc. Ing. Ph.D.
Course content
1. Normative management, its nature and importance for ensuring the prosperity of the company 2. Strategic management, its nature and importance of identifying the potential for success 3. Tactical and operational management, nature and importance for optimal utilization of resources of the enterprise 4. Tools for strategic analysis of business 5. Instruments for strategic analysis of the company 6. Systems business plans, their nature and mutual relations, planning methods 7. Analysis and planning of the production program 8. Analysis and planning of revenues, expenses, profits 9. Financial Analysis and Financial Planning 10. Costs allocation and its relation to the management, utilization calculations for decision 11. Planning investments, valuation of investments effectiveness 12. enterprise control system, internal and external control 13. Nuclear business performance, the importance of business management

Learning activities and teaching methods
unspecified, unspecified, unspecified
  • unspecified - 102 hours per semester
Learning outcomes
The course expands upon and deepens the capability to interconnect links, tools and methods for the various management levels of business activity in developing business concepts. Emphasis is placed upon the application of methods of strategic analysis, investment decision-making business plans, creating a system of indicators to assess company performance, interpretation of results.
Upon successful completion of this course students will be able to: - distinguish practical examples of various levels of company management, - summarize the strengths and weaknesses of the tools used in marketing strategies, - propose a system of basic business plan and explain the links between them, - construct a simple production plan - solve to the amount of revenues, costs and profits in relation to the production plan and sales, - analyze financial indicators, evaluate the results, design a financial plan, - calculate product costing, edit individual items costing for financial decision-making and planning, - predict the need for acquisition of investment, compare the advantages of investment efficiency evaluation methods, - propose adequate control system business, - explain the importance of analysis of business performance for enterprise management.
Recommended prerequisites are Marketing Strategies, Controlling.

Assessment methods and criteria
Lecture attendance is recommended, not obligatory. Standard assissment based on following assignments: a) presentation of current information on the subject taught in the range of about 15 - 20 minutes (20%) b) in writing exam (80%) Course grade will beawarded according to the total score in the range of 1 - 10 points bassed on the following fading scale: 9 - 10 points: Excellent (1) 7 - 8 points: Very good (2) 5 - 6 points: Good (3) 0 - 4 points: Fail without make-up option (4) In the event of assissment (4) exist to right of 2 correcting attempts (conditions for completing the first attempt), marks will be awarded according to the above scale.
Recommended literature
  • FOTR, J., DĚDINA, J., HRŮZOVÁ, H. Manažerské rozhodování.Praha: Ekopress, 2000. ISBN 0-86119-20-3.
  • HIRSCHEY, M. Managerial economics. Mason: Thomson/South-Western, 2003. ISBN 0-324-18330-5.
  • MIKOVCOVÁ, H. SCHOLLEOVÁ, H. Praktikum podnikové ekonomiky pro magisterské studium. Plzeň: Vydavatelství a nakladatelství Aleš Čeněk, 2011. ISBN 978-80-7380-319-3.
  • SEDLÁČKOVÁ, H. -- BUCHTA, K. Strategická analýza. Praha: C.H. Beck, 2006. ISBN 80-7179-367-1.
  • SYNEK, M. Manažerská ekonomika. Praha: Grada, 2011. ISBN 978-80-247-3494-.

Study plans that include the course
Faculty Study plan (Version) Branch of study Category Recommended year of study Recommended semester
Faculty of Mechanical Engineering Production Preparation and Management (17) Mechanical engineering and mechanical production 1 Winter
Faculty of Mechanical Engineering Production Preparation and Management (16) Mechanical engineering and mechanical production 1 Winter