Course: Social psychology

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Course title Social psychology
Course code KMG/X1006
Organizational form of instruction Lesson
Level of course Bachelor
Year of study not specified
Semester Winter
Number of ECTS credits 2
Language of instruction Czech
Status of course unspecified
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
  • Reissová Alice, PhDr. Ph.D.
Course content
1. Social psychology, its place in the system of social disciplines - methods of social psychology. Directions of Social Psychology. Main tasks and applications. 2. Forming a person and his personality. Individual socialization and personality formation. Social interactions, evolution and culture. Human personality profile and the stage of its creation. 3. Personality of man and its components - processes and factors of personality formation, Human characteristics and abilities. Psychological properties and their formation. Intelligence and its species. Creative intelligence. Social Intelligence. 4. Social interactions, communication as a process of creating and realizing social ties. Social learning - I-my-them. One in a group. Personal relationships, their creation, focus and presentation. 5. Behavior and behavior of a person. Motivational processes, their course and the factors that influence them. Role of needs and their realization. Value system of an individual and his role in the motivation process. Attitudes - their manifestations. Creating and changing attitudes. 6. Man and work. The role of work in human life. Working conditions of an individual. Working environment and organization of work as external factors. Subjective disposition, properties and motivation as internal factors. The role of satisfaction and job satisfaction. 7. Work process and performance. Performance and Fatigue, Compensation Factors and Their Limits. Working rhythm and its tempo. Working methods and their rationalization. Work rest and working hours. 8. Man and Technique. The impact of technology and technical development on work processes and human status in the work process. Technique and technology, and working and out-of-work behavior. Changes in qualifications and education of workers, professional changes. Individual and collective work organization. 9-10. Man and organization. Organization as a social system. System of formal and informal relationships in an organization. Characteristics of organizational behavior. Business organization and its organizational culture. Working group and its relationships. 11-12. Man and control. Position and role of the leader in the group and in the organization. Hierarchy of management and leadership. Working cooperation and management. Relationships in Management - Superiority and Subordination. The personality of the leader. Styles and forms of management and leadership. 13. Man and the economy. Economic behavior and its rationality. Market psychology. Buyer Relationship - Buyer Relationship. Communication with the consumer. Decision Making. The role of market research, marketing and advertising.

Learning activities and teaching methods
  • unspecified - 26 hours per semester
  • unspecified - 26 hours per semester
Learning outcomes
The course is designed for students of economic disciplines. Learning outcomes of the course unit The aim of the course is to familiarize the students with the content of social psychology with a focus on personality and their relationships both in the personal and especially in the work area. Emphasis is placed on social interaction and interpersonal communication.
After completing the course the student will be able to describe the principles of social interaction, to solve the basic problems in which social interaction occurs, to apply the acquired knowledge to practical situations.

Assessment methods and criteria
Credit: Written test. 20 questions (15 closed, 5 open questions). For closed questions, you need to mark all the correct answers. There may be more correct answers, they can be all right or none. Maximum points: 100 Classification Scale: The student must earn at least 70 points. 69 or less points - failed.
Recommended literature
  • LEA, S. E. G., TARPY, R. M., WEBLEY, P.:. Psychologie ekonomického chování. Praha, 1994.
  • LEA, S. E. G., TARPY, R. M., WEBLEY, P. Psychologie ekonomického chování. Praha, 1996.
  • Nakonečný Milan. Sociální psychologie. Praha, 1999.
  • VÝROST, J., SLAMĚNÍK, I. Aplikovaná aociální psychologie. Praha, 1998.

Study plans that include the course
Faculty Study plan (Version) Branch of study Category Recommended year of study Recommended semester