Course: Geomarketing

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Course title Geomarketing
Course code KMG/W0003
Organizational form of instruction Lecture
Level of course Bachelor
Year of study not specified
Semester Winter and summer
Number of ECTS credits 2
Language of instruction Czech
Status of course Compulsory-optional
Form of instruction unspecified
Work placements unspecified
Recommended optional programme components None
Lecturer(s)
  • Kita Pavol, doc. Ing. PhD.
Course content
unspecified

Learning activities and teaching methods
unspecified
Learning outcomes
Prerequisites
unspecified

Assessment methods and criteria
unspecified
Recommended literature
  • CLIQUET G. Geomarketing. Methods and Strategies in Spatial Marketing. United Kindom: Iste. 2013. ISBN 978- 1-905209-07-1..
  • KITA J. a kol. Marketing. Bratislava: Iura Edition, 2010. [24,50 AH]. ISBN 978-80-8078-327-3..
  • KITA J. Geomarketing. Bratislava: EKONÓM, 2013. [4,262 AH]. ISBN 978-80-225-3706-3..
  • KITA P. a kolektív. Geografický informačný systém - inovatívny nástroj posilňovania konkurencieschopnosti maloobchodných podnikov. Bratislava : EKONÓM ,2013. [12,4 AH]. ISBN 978-80-225-3716-2..
  • KITA P. a kolektív. Teoretické a praktické aspekty geografického informačného systému ako zdroja strategickej inovácie z hľadiska posilňovania konkurencieschopnosti podnikov : zborník vedeckých statí projektu VEGA 1/0039/11. Bratislav: EKONÓM, 2013. ISBN 978-80-225-3686-8..
  • LONGLEY P. A., GOODCHILD M., MAGUIR D. J., RHIND D. W. Geographic Information Systems and Science. 3. vydání. New York: Wiley, 2010. ISBN 978-0470721445..


Study plans that include the course