Course: Strategic Management

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Course title Strategic Management
Course code KMG/MSTMA
Organizational form of instruction Lecture + Lesson
Level of course Master
Year of study not specified
Semester Winter
Number of ECTS credits 6
Language of instruction Czech
Status of course Compulsory
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
  • Celer Čeněk, doc. Ing. CSc.
Course content
1. The importance of strategic management. 2. Strategic management process. 3. Business strategy hierarchy. 4. Strategic starting points. 5. Strategic analysis of the environment. 6. Forecast of market development. 7. Analysis of stakeholder expectations. 8. Strategic analysis of the internal environment of the enterprise and institution. 9. Summary of analyzes of environment and indoor environment. 10. Managing the process of designing and formulating the strategy. 11. Selection and implementation of the strategy. 12. Development of strategies in terms of internationalization and globalization. 13. Strategy evaluation and strategic controlling.

Learning activities and teaching methods
unspecified, unspecified
  • unspecified - 39 hours per semester
  • unspecified - 52 hours per semester
  • unspecified - 26 hours per semester
  • unspecified - 39 hours per semester
Learning outcomes
Upon successful completion the student makes explicit the role of strategic management in the control system. Assess factors that affect the application of strategic management and determine appropriate methods of analysis of internal and external environment. Be able to describe the sequence of steps in formulating the strategy and propose a procedure for the creation of appropriate strategies in companies operating in various fields and in other types of organizations. At the same time justify the selection of the appropriate criteria for assessing the strategies in various stages of its formation, implementation, execution and evaluation. The knowledge and skills students will be able to apply for the strategic management of companies, nonprofit organizations and regions.
After attendance in course the student will be able to: -use the most important aspects and attributes of strategy and use basic principles of strategic thinking; -determine the position of analysis, implementation and audit in model of strategic management; -distinguish sequential from repeated character of strategic management; -use methods PEST in the strategic analysis and apply the method SWOT in the strategic analysis correctly; -find the relation between mission and goals of company and its values; -as a follow-up to mission and values to formulate the vision correctly and find suitable measure to achieve the goal; -be knowledgeable in hierarchical structure of company strategies and choose the correct compettive strategy; -test formulated strategies from the point of view of suitability, acceptability and feasibility.

Assessment methods and criteria
Participation in lectures and exercises is recommended, but not compulsory. The rating is not counted. The rating will be standardized based on the following requirements: a) Solution of case studies on exercises - share in the granting of credit for min. 10 performances: 20 points (in the case of 0 b.) b) Managing two intermediate tests (at the time of exercising) - each: 5 questions, open answer, 15 minutes - when 100% success rate of both tests is achieved: 20 points (ie for each correct answer 2 points) c) Presentation of the selected topic on the exercise: 10 points Each term will be announced for one run and less than 50% will be repaid / repaired only once within the specified time - the last week of the semester - at the time of the last exercise, respectively. Last lecture. The topic of the presentation is chosen by the student on the first exercise according to the offer, including the mandatory deadline for the presentation. It is supposed to apply the basics of strategic management to a particular organization. Originality, depth of application and form of presentation (eg ppt) are evaluated within 10-15 minutes while respecting the APA standard. If the deadline for the presentation is not met, it will be submitted in a printed text format min. 10 standard pages (in text editor - ie, continuous text - by APA, not printed images) at the latest in the last week of the semester. d) Testing - 10 questions with open answers - 40 min; One correct answer of 5 points, maximum of 50 points Overall rating: Excellent (1): min. 90 points Very well (2): 89-75 points Good (3): 74-55 points Failed (4): 54-0 points No aids or materials are allowed in tests (and on-going).
Recommended literature
  • Blažek, L. (2011) Management: organizování, rozhodování, ovlivňování. Praha: Grada..
  • Forman, Z. & Klaban, V. (2011) Řízení podniku v krizi v podmínkách globálního trhu. Brno: Rašínova vysoká škola..
  • Fotr, J., Vacík, E., Souček, I., Špaček, M. & Hájek, S. (2012) Tvorba strategie a strategické plánování. Teorie a praxe. Praha: Grada..
  • Hanzelková, Al., Keřkovský, M., Mathauser, M. & Valsa, O. (2013) Business strategie. Krok za krokem. Praha: Beck..
  • Lhotský, J. (2014) Strategický management: jak zajistit budoucí úspěch podniku. Brno: Computer Press..
  • Srpová, J., Svobodová, I., Skopal, P. & Orlík, T. (2011) Podnikatelský plán a strategie. Praha: Grada..
  • Zuzák,R. (2011) Strategické řízení podniku. Praha:Grada..

Study plans that include the course
Faculty Study plan (Version) Branch of study Category Recommended year of study Recommended semester
Faculty of Social and Economic Studies Economics and Management (A) Economy 2 Winter