Course: Strategic Management II.

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Course title Strategic Management II.
Course code KMG/MSTM2
Organizational form of instruction Lecture
Level of course Master
Year of study not specified
Semester Winter
Number of ECTS credits 3
Language of instruction Czech
Status of course Compulsory
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
  • Celer Čeněk, doc. Ing. CSc.
Course content
1. Strategic management of the enterprise in market economics. General development trends. Internationalization and globalization. 2. Process of strategic management. Differences of strategic management from tactical and operative ones. Strategies. Formulation of strategic goals. Strategic gap. 3. Models of strategic management. Hierarchy of firm strategies. Firm strategies. Business strategies. Horizontal and functional strategies. 4. Strategic analysis of surrounding. Analysis of general surrounding. Analysis of branch surrounding. Analysis of international surrounding 5. Specific methods of surrounding analysis. BCG matrix. Matrix of the attractivity of the branch. Matrix for survival. Method MAP. Method of scenarios. 6. Forecasting the development of market. Prediction and prognosis. Market balance. Influence of non-price factors. 7. Analysis of surrounding and formulation of strategies. Firm strategies. Business strategies. Functional strategies 8. Analysis of expectation of stakeholders. Expectation and objectives of stakeholders. Importance (strength) of stakeholders. 9. Strategic analysis of internal surrounding. Influence of firm factors. Analysis of chains of values. Method "7S" 10. Determining strengths, weaknesses, threats and opportunities. SWOT analysis. Technique SAP. 11. Suggesting strategies. Defining competitive principles of business strategies. Possible alternatives of strategic development. Internal and external strategic development. Strategy of diversification. Offensive and defensive strategies. 12. Selection and implementation of strategies. Suitability and acceptability of strategies. Applicability and implementation of strategies. 13. Creating strategies in the process of internationalization and globalization. Reactive and proactive strategies. Organizational involvement. Individual entrance, alliances, fusion.

Learning activities and teaching methods
  • unspecified - 104 hours per semester
  • unspecified - 26 hours per semester
  • unspecified - 26 hours per semester
Learning outcomes
The aim of the course is understanding the substance, principles and logics of innovation processes and acquiring knowledge and methodological skills for their effective and rational management. The course monitors current trends and on this basis, it makes students acquainted with the development in the area of managerial systems, prepares them for changes in the knowledge society. It concentrates on the management of changes, use of opportunities and effective implementing of strategic decisions.
After attendance in course the student will be able to: -formulate strategic goals and use strategic gap -analyse general, branch and foreign surroundings of organization -use specific methods of analysis of organization surroundings -make strategic analysis of company internal environment -analyse expectancy of stakeholders -suggest appropriate strategy -introduce and check fulfilment of strategy

Assessment methods and criteria
Attendance at lectures is recommended but not mandatory. The evaluation will take place in the standard way by passing a written test containing 10 questions. Each administrative response will be rated at a maximum of 10 points. Rating: excellent (1): 85 points very good (2): 84-70 points good (3): 69-50 points failed (4): 49-0 points
Recommended literature
  • DRUCKER, P. F. To nejdůležitější z Druckera v jednom svazku. Praha: Management Press, 2007.
  • KEŘKOVSÝ, M., VYKYPĚL, O. Strategické řízení, Praha, C. H. Beck, 2006.
  • KISLINGEROVÁ, E. Inovace nástrojů ekonomiky a managementu organizací. Praha: C. H. Beck, 2008.
  • KOTLER, P., DE BES, T. F. Inovativní marketing. Jak kreativním myšlením vítězit u zákazníků. Praha: Grada Publishing, 2005.
  • MOELLER, M., STOLLA, C., DOUJAK, A. Strategie Innovation: Building new Growth Businesses. Wien: Goldegg. 2008.
  • ZUZÁK, R. Strategické řízení podniku, Praha, Grada, 2011.

Study plans that include the course
Faculty Study plan (Version) Branch of study Category Recommended year of study Recommended semester
Faculty of Social and Economic Studies Business Administration and Management (C) Economy 2 Winter
Faculty of Social and Economic Studies Financial management (C) Economy 2 Winter