Course: Strategic Management I.

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Course title Strategic Management I.
Course code KMG/BSTMA
Organizational form of instruction Lesson
Level of course Bachelor
Year of study not specified
Semester Winter
Number of ECTS credits 3
Language of instruction Czech
Status of course Compulsory
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
  • Celer Čeněk, doc. Ing. CSc.
Course content
1.Bases of strategic management. The strategic thinking. 2.The process of strategic management. The hierarchy of company strategies business, company, trade and operative. 3.The analysis of organization surroundings. International and national surroundings. Branch environment. 4.The analysis of internal organization environment. Value chain and value system. 5.The models of analysis of internal organization environment. 7S McKinsey, Burke and Litwin, Tichy, Weisbord, SWOT, scenarios. 6.The evaluation of strategic position. BCG, market attractiveness and competitive position, model PIMS. 7.Introduction to creation of strategies. The range of strategic alternatives. 8.Competences of top management. The accepting of strategy. Education of managers. 9.The methods of strategies creation. Miles and Snow. Porter and Miller´s interactive strategy. Alternative strategy. 10.The leadership competences, styles of leadership, delegation. Factors of successful leadership. 11.Organizational preconditions for introduction of strategy. Organizational structure. 12.Cultural and incentive conditions of implementation. Managerial ethics. Incentive system of organization. 13.Strategic plan. Allocation of company resources. Introduction of strategic plan. 14.The evaluation of strategies. Quantitative and qualitative criteria of evaluation of strategy.

Learning activities and teaching methods
  • unspecified - 26 hours per semester
  • unspecified - 8 hours per semester
  • unspecified - 44 hours per semester
Learning outcomes
Strategic management follows the courses Corporate management, Marketing and Corporate economics. It carries out the analysis of knowledge with the aim to apply the newest knowledge in strategic management. It makes students acquainted with selected tools for strategic management and present day trends. Important topics such as branch scenarios and competition strategy under the condition of uncertainty, defence strategy and others are covered.
After attendance in course the student will be able to: -use the most important aspects and attributes of strategy and use basic principles of strategic thinking -determine the position of analysis, implementation and audit in model of strategic management -distinguish sequential from repeated character of strategic management -use methods PEST in the strategic analysis and apply the method SWOT in the strategic analysis correctly -find the relation between mission and goals of company and its values -as a follow-up to mission and values to formulate the vision correctly and find suitable measure to achieve the goal -be knowledgeable in hierarchical structure of company strategies and choose the correct compettive strategy -test formulated strategies from the point of view of suitability, acceptability and feasibility
Recommended attendance in courses: company management, marketing and company economy.

Assessment methods and criteria
Participation in tutorials is recommended but not mandatory. The evaluation will take place in a standard way based on: Submission of a seminar paper in which the issue of strategic management will be analyzed on the example of a selected organization. Min. range: 10 standard pages. Editing according to instructions for the bachelor thesis. The rating will be: - originality max. 20 points - independence of up to 40 points - focus on max 30 points - adjustment of 10 points. To obtain a credit, it is necessary to achieve 60 points.
Recommended literature
  • DOZ, Y., KOSONEN, M. Dynamické strategie. Praha, Management Press, 2011.
  • Drucker, F. P. Drucker na každý den. Praha, Management Press, 2006.
  • FOTR J., DÉDINA J., HRŮZOVÁ H. Manažerské rozhodování, Praha. EKOPRESS, 2003.
  • MALLYA, T. Základy strategického řízení a rozhodování, Praha, Grada 2008.
  • SRPOVÁ, J. a kol. Podnikatelský plán a strategie, Praha, Grada 2011.
  • VEBER,J. a kol. Management (Základy, prosperita, globalizace). Praha: Management Press, 2007.

Study plans that include the course
Faculty Study plan (Version) Branch of study Category Recommended year of study Recommended semester
Faculty of Social and Economic Studies Financial management (B) Economy 3 Winter
Faculty of Social and Economic Studies Business Administration and Management (B) Economy 3 Winter
Faculty of Social and Economic Studies Trade and Marketing (B) Economy 3 Winter
Faculty of Social and Economic Studies Financial management (A) Economy 3 Winter