Course: Corporate Economy

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Course title Corporate Economy
Course code KMG/BEKOB
Organizational form of instruction Lesson
Level of course Bachelor
Year of study not specified
Semester Summer
Number of ECTS credits 4
Language of instruction Czech
Status of course Compulsory
Form of instruction unspecified
Work placements unspecified
Recommended optional programme components None
  • Smejkal Josef, PhDr. Ing. Ph.D. et Ph.D.
Course content
1. Importance and position of trade in the framework of national economy, types of trade 2. Legislation for the entrepereneurship in trade, commercial code, civil code, other acts and regulations 3. Wholesale organizations, retail organizations, trends of the development. Specialization of operation units 4. Economics and operation of retail units. Information systems of business firms 5. Cooperation and retail chains. Internalization, globalization of markets, concentration tendencies 6. Logistics of small and big business firms, strategies of multinational firms 7. Local conditions for retail trade, local differentiation of demand 8. Protection of consumers. Commercial inspection, consultancy centres, act on the protection of the consumer, complaint procedures 9. Management of retail and wholesale trade, distribution of goods. Planning sales, budgets of retail outlets, management and optimalization of stock 10. Psychology and techniques of sales. Motivation of customers, psychology of goods allocation 11. Retail sales. Arranging a retail outlet, conception, projection 12. System approach to operation, mechanical means and business equipment 13. Practice and examples of retail entrepreneurship, case studies

Learning activities and teaching methods
Learning outcomes
The course explains and characterizes types of services, their division (typology). It devotes attention to the marketing of services with the special regard to tourist trade and health resorts. Interest is also paid to the economics of international tourist trade. A part of the course is also the support for entrepreneurship in services in the CR (generally and regionally).


Assessment methods and criteria
Lecture attendance is recommended, not obligatory. Standard assissment based on following assignments: a) presentation of current information on the subject taught in the range of about 15 - 20 minutes (20%) b) in writing exam (80%) Course grade will beawarded according to the total score in the range of 1 -10 points bassed on the following fading scale: 9 - 10 points: Excellent (1) 7 - 8 points: Very good (2) 5 - 6 points: Good (3) 0 - 4 points: Fail without make-up option (4) In the event of assissment (4) exist to right of 2 correcting attempts (conditions for completing the first attempt), marks will be awarded according to the above scale. Written exam
Recommended literature
  • CIMLER, P. Detail Management: Lokalizace a provoz maloobchodu. Viktoria Publishing 1997.
  • COX, R. Jak dobře vést vlastní prodejnu. Management Press 1995.
  • HORÁKOVÁ, I. Marketing v současné světové praxi. Grada Praha 1992.
  • HOROWITZ, J. Jak získat zákazníka. Management Press 1994.
  • PRAŽSKÁ, L. Obchodní podnikání - Detail Management. Management Press 2002 (2. vydání).
  • STARZYCZNÁ, H. Ekonomika obchodu. Slezská univerzita v Opavě. Obchodně podnikatelská fakulta v Karviné 2003.

Study plans that include the course
Faculty Study plan (Version) Branch of study Category Recommended year of study Recommended semester
Faculty of Social and Economic Studies Trade and Marketing (B) Economy 2 Summer
Faculty of Social and Economic Studies Business Administration and Management (B) Economy 2 Summer