Course: Strategic Management I.

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Course title Strategic Management I.
Course code KMG/1STMA
Organizational form of instruction Lecture
Level of course Bachelor
Year of study not specified
Semester Winter
Number of ECTS credits 3
Language of instruction Czech
Status of course Compulsory
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
  • Celer Čeněk, doc. Ing. CSc.
Course content
1.Bases of strategic management. The strategic thinking. 2.The process of strategic management. The hierarchy of company strategies business, company, trade and operative. 3.The analysis of organization surroundings. International and national surroundings. Branch environment. 4.The analysis of internal organization environment. Value chain and value system. 5.The models of analysis of internal organization environment. 7S McKinsey, Burke and Litwin, Tichy, Weisbord, SWOT, scenarios. 6.The evaluation of strategic position. BCG, market attractiveness and competitive position, model PIMS. 7.Introduction to creation of strategies. The range of strategic alternatives. 8.Competences of top management. The accepting of strategy. Education of managers. 9.The methods of strategies creation. Miles and Snow. Porter and Miller´s interactive strategy. Alternative strategy. 10.The leadership competences, styles of leadership, delegation. Factors of successful leadership. 11.Organizational preconditions for introduction of strategy. Organizational structure. 12.Cultural and incentive conditions of implementation. Managerial ethics. Incentive system of organization. 13.Strategic plan. Allocation of company resources. Introduction of strategic plan. 14.The evaluation of strategies. Quantitative and qualitative criteria of evaluation of strategy.

Learning activities and teaching methods
  • unspecified - 52 hours per semester
  • unspecified - 26 hours per semester
Learning outcomes
Strategic management I follows the courses Corporate management, Marketing and Corporate economics. It carries out the analysis of knowledge with the aim to apply the newest knowledge in strategic management. It makes students acquainted with selected tools for strategic management and present day trends. Important topics such as branch scenarios and competition strategy under the condition of uncertainty, defence strategy and others are covered.
After attendance in course the student will be able to: -use the most important aspects and attributes of strategy and use basic principles of strategic thinking -determine the position of analysis, implementation and audit in model of strategic management -distinguish sequential from repeated character of strategic management -use methods PEST in the strategic analysis and apply the method SWOT in the strategic analysis correctly -find the relation between mission and goals of company and its values -as a follow-up to mission and values to formulate the vision correctly and find suitable measure to achieve the goal -be knowledgeable in hierarchical structure of company strategies and choose the correct competitive strategy -test formulated strategies from the point of view of suitability, acceptability and feasibility
Recommendet accomplished courses: Corporate management, Marketing, Corporate economics

Assessment methods and criteria
Assessment will take place in the standard way by passing a written test - 10 questions with open answers, 40 minutes. Every correct answer is rated as maximum 10 points. At least 50 points must be awarded for the credit.
Recommended literature
  • DOZ, Y., KOSONEN, M. Dynamické strategie. Praha, Management Press, 2011.
  • MALLYA, T. Základy strategického řízení a rozhodování, Praha, Grada 2008.
  • SRPOVÁ, J. a kol. Podnikatelský plán a strategie, Praha, Grada 2011.
  • VODÁČEK, L., VODÁČKOVÁ, O. Synergie v moderním managementu. Praha, Management Press, 2009..

Study plans that include the course
Faculty Study plan (Version) Branch of study Category Recommended year of study Recommended semester
Faculty of Social and Economic Studies Business Administration and Management (B) Economy 3 Winter
Faculty of Social and Economic Studies Financial management (B) Economy 3 Winter