Course: Visual Communication

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Course title Visual Communication
Course code KDT/803
Organizational form of instruction no contact
Level of course Doctoral
Year of study not specified
Semester Winter and summer
Number of ECTS credits 0
Language of instruction Czech
Status of course Compulsory
Form of instruction unspecified
Work placements unspecified
Recommended optional programme components None
  • Vojtěchovský Miroslav, prof. Mgr.
Course content
These informations are in the annotation of the course.

Learning activities and teaching methods
unspecified, unspecified, unspecified
Learning outcomes
The thematic block of Visual communication is focused on codification of visual symbols of the informatics era, and on the process of communication between the globalized society and the whole range of the current forms of contemporary technical image. The subject of Visual communication in the graduate studies valorizes psychological, rhetoric, cognitive, semiotic, narrative, and ethic aspects of visual sensation perception, but at the same time, it involves all spheres of contemporary visual culture: typography, graphic design, photography, videoart, and interactive media. The students explore the way, in which thought processes work with partial signs of visual expression and become construction pillars of the scene - the visual information. The mechanisms of sharing the visual information are in this unit seen from the perspective of historical contexts, personal concern, technical (technological) determination, and a general cultural awareness.
The gained capabilities constitute an encompassment and an aquirement of knowledge and experience in the given field of study, they result from a concrete annotation of the subject and are aimed at a profile´s fulfilment of the graduate of the given field of study.
Successful completion of the previous study

Assessment methods and criteria
Exam Colloquium
Recommended literature
  • Arnheim, R. Art and Visual Perception. A Psychology of the Creative Eye. Bercley, 1974.
  • Arnheim, R. Visual Thinking. Berkeley University of California Press, 1972.
  • Bertrand, I. Media Research. Methods: Audience, Institutions, Texts. Palgrave Macmillian, 2004.
  • Bolton, R. (ed.). Contest of Meaning:Critical History of Photography. MIT Press, 1989.
  • Brown, J. K. Making Culture Visible. Routledge, 2005.
  • Cage, J. Color and Meaning. Berkeley, 2000.
  • Crary, J. Suspensions of Perception (Attention, Spectacle, and Modern Culture). MIT Press, 2001.
  • Elkins, J. Visual Studies (A Sceptical Introduction). Routledge, 2000.
  • Flusser, V. Do univerza technických obrazů. OSVU, 2001.
  • Green, Rachel. Internet Art. Thames and Hudson, 2004.
  • Holly, A., Moxey, K. (edit.). Art Historz, Aesthetics, Visual Studies. Sterling & Francine Art Institute, 2002.
  • Jenkins, H. Textual poachers: Television Fans and Participatory Culture (Studies in Culture and Communication). Routledge, 1992.
  • Kesner (ml.), L. Vizuální teorie: Současné anglo-americké myšlení o výtvarných dílech. H + H, 1997.
  • Kessner, L. Muzeum umění v digitální podobě. Argo a NG, 2000.
  • Kunczik, M. Základy masové komunikace. Karolinum, 1995.
  • Lester, M. Visual Communication. Wadsworth, 2005.
  • Mirzoeff, N. An Introduction to Visual Culture. Routledge, 2002.
  • Paul, Christiane. Digital Art. Thames and Hudson, 2003.
  • Schulz, W. Anylýza obsahu mediálních sdělení. Karolinum, 2005.
  • Smith, K. (ed.) Moriartz, S. (ed.). Handbook of Visual Communication Theory, Methods, and Media. Lawrence Erlbaum Associates, Inc., 2004.
  • Volek, E. Znak, funkce, hodnota. Paseka, 2004.
  • Williams, R. Visual Communication: Integrating Media, Art, and Science. Lawrence Erlbaum Associates, 2007.

Study plans that include the course
Faculty Study plan (Version) Branch of study Category Recommended year of study Recommended semester
Faculty of Art and Design Visual Communication (A) Art and applied art - -
Faculty of Art and Design Visual Communication (A) Art and applied art - -