Course: History of Visual Communication

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Course title History of Visual Communication
Course code KDT/715
Organizational form of instruction Lecture
Level of course Bachelor
Year of study not specified
Frequency of the course Each academic year
Semester Winter
Number of ECTS credits 4
Language of instruction Czech
Status of course Compulsory
Form of instruction unspecified
Work placements unspecified
Recommended optional programme components None
  • Vartecká Anna, Mgr. Ph.D.
Course content
These informations are in the annotation of the course.

Learning activities and teaching methods
unspecified, unspecified, unspecified
Learning outcomes
The intention and the programme of the course are based on the fact that visuality is a central aspect of the construction of social process of creation, distribution, and reception of meaning in the Western culture. It reacts to omnipresence of images created by means of mutation of modern mechanical media, and their seeming neutrality, which is in opposition to their interpretative character. The course will proceed from general issues of visual perception and depicting to mental, social, and semantic issues, and to analyzing persuasive and manipulative processes in visual communication. The course will cover the following topics: Study of issues of vision and assessment of pictures in the viewer's mind; Issues of depicting and visual presentation; Approaches to depicting the reality; Visualization of social differences and the turn towards a picture in social sciences; Language and iconology of text; Design and syntax of a visual work; Fleeting images and sound of visual pictures; Relation between music and visuality; Ways of visual persuasion and global streaming of images; Advertising manipulation and consumer culture.
The gained capabilities constitute an encompassment and an aquirement of knowledge and experience in the given field of study, they result from a concrete annotation of the subject and are aimed at a profile´s fulfilment of the graduate of the given field of study.
Successful completion of the previous study

Assessment methods and criteria
Oral exam
Recommended literature
  • Arnheim, R. Art and Visual Perception. A Psychology of the Creative Eye. Bercley, 1974.
  • Arnheim, R. Visual Thinking. Berkley, 1969.
  • Cage, J. Color and Meaning. Berkeley, 2000.
  • Clark, G. The Photograph. Oxford, 1997.
  • Elkins, J. Visual Studies (A Skeptical Introduction). Routledge, 2000.
  • Flusser, V. Za filosofií fotografie. Praha, 1994.
  • Goethe, J. W. Smyslově-morální účinek barev. Praha, 2004.
  • McLuhan, M. Člověk, média a elektronická kultura. Brno, 2002.
  • Mirzoeff, N. An Introduction to Visual Culture. Routledge, 2002.

Study plans that include the course
Faculty Study plan (Version) Branch of study Category Recommended year of study Recommended semester
Faculty of Art and Design Graphic Design (B) Art and applied art 4 Winter
Faculty of Art and Design Graphic Design (B) Art and applied art 4 Winter
Faculty of Art and Design Graphic Design (B) Art and applied art 4 Winter